NEW YORK, NY - March 11, 2025 - In a dramatic turnaround that defies the odds, Elite Healers Sports Massage announces its expansion to a larger facility across the street from its current location. The move is set for May 2025. This comes after the company not only survived but also thrived during the 2020 pandemic shutdown.

The new facility will have large treatment rooms. It will include advanced recovery equipment, like new red light therapy technology that clients could not access before. This expansion represents a triumph for founder Adam Cardona, whose proprietary "performance reset protocol" has made him the go-to recovery guru for New York's athletic elite.

From Pandemic Survival to Industry Triumph

"The pandemic almost ended us," says Cardona. His sports massage business had to close from March to July 2020. "But our athletes were literally banging down our doors to reopen. When you provide something truly essential, not just luxury relaxation, people realize they can't live without it."

The demand was so strong that a middle-aged tennis player cried when he heard the clinic was reopening. "She couldn't believe we'd survived," Cardona shares. "Our treatments make her feel 20 years younger on the court - that's not something people willingly give up, pandemic or not."

"From helping individuals recover from a sports injury or just looking for a massage treatment to restore their over worked soft tissues it is our mission to make a difference in their lives," stated Adam Cardona.

Elite Healers' meteoric rise from pandemic casualty to expansion mode comes as no surprise to industry insiders. The company's sports-specific protocols, featured in prestigious publications including Forbes and Muscle & Fitness, have revolutionized how athletes approach recovery.

The new facility addresses growing pains that threatened to limit Elite Healers' impact. "We've been turning people away," Cardona admits. "Our current setup simply couldn't handle the demand - it was expand or disappoint our athletes."

The upgraded space solves multiple limitations of the current location. Gone is the shared reception desk that frustrated VIP clients. In its place, a dedicated receptionist exclusively serving Elite Healers clients. Therapists evaluate specific issues as athletes demonstrate movements in spacious assessment areas that replace cramped treatment rooms.

Expanded Team Elevates Athlete Recovery

But the biggest upgrade comes in Cardona's expanded team, which will double in size. New talent includes a 25-year veteran personal trainer turned massage therapist and an ex-military Taekwondo black belt master who practices tai chi and qigong.

"These aren't ordinary therapists," boasts Cardona. "They bring unique perspectives to our proprietary protocols. Athletes don't just want any massage - they want treatments specifically designed for their sport's demands."

Sport-Specific Treatments Fuel Elite Healers’ Success

Those sport-specific treatments remain Elite Healers' secret weapon. Cardona has developed comprehensive protocols for 12 different sports, with his runner's massage program and strength training recovery treatments leading the pack.

"Each treatment builds on knowledge gained from the previous one," Cardona explains. "I immerse myself in understanding each sport, which is why athletes from increasingly diverse backgrounds seek us out. They're desperate for someone who truly gets their specific needs."

Loyalty Drives Decision to Stay in Neighborhood

The decision to remain in the same neighborhood rather than relocate to a trendier area speaks to Cardona's loyalty to his foundation clients. "These people built this business. I won't abandon them," he insists. "They're the reason we've survived and thrived. Stay loyal to us here, and I promise more locations will follow in coming years."

The expansion signals a new chapter for Elite Healers, which opened in 2019 just months before COVID-19 threatened to shutter countless small businesses. Against staggering odds, Cardona's pivot from sports luxury to essential pain management services proved visionary.

Grand Opening Celebration Planned for Clients

To celebrate the milestone, Elite Healers will host an exclusive reception at the new facility, giving loyal clients the opportunity to meet the expanded team while enjoying refreshments. Details of the grand opening celebration will be announced in a future release.

New Facility Redefines Sports Recovery Excellence

The newly inaugurated facility represents a significant advancement in Cardona's ongoing mission to position Elite Healers as the premier provider of sports massage therapy across the nation. This state-of-the-art center is designed to cater to a diverse range of athletes, from novices just starting their fitness journeys to seasoned professionals competing at the highest levels of their respective sports.

At Elite Healers, the focus is on delivering specialized treatments that not only accelerate recovery but also play a crucial role in injury prevention and performance optimization. The facility is equipped with the latest technology and staffed by highly trained therapists who understand the unique needs of athletes. Each treatment plan is tailored to the individual, taking into account their specific sport, physical condition, and personal goals.

The therapies offered at the new facility encompass a variety of techniques, including deep tissue massage, myofascial release, and sports-specific stretching. These methods are designed to alleviate muscle tension, enhance flexibility, and improve circulation, all of which contribute to faster recovery times and reduced risk of injury. Additionally, the therapists at Elite Healers are committed to educating athletes about the importance of regular massage therapy as part of their overall training regimen.

By establishing this facility, Cardona aims to create a supportive environment where athletes can not only receive top-notch care but also gain valuable insights into maintaining their physical health and enhancing their performance. The ultimate goal is to set a new benchmark in the industry, ensuring that Elite Healers is synonymous with excellence in sports massage therapy, thereby helping athletes at all levels achieve their peak potential.

About Elite Healers Sports Massage:

Founded in 2019 by Adam Cardona, Elite Healers Sports Massage provides specialized recovery treatments for athletes of all levels. Cardona, a licensed massage therapist and certified personal trainer with over 17 years of experience, developed proprietary protocols for 12 different sports that address the specific needs of athletes. The company has been featured in Muscle & Fitness, Forbes, Ted Ed, New York Weekly, and Peloton. Elite Healers Sports Massage is headquartered in New York City and aims to become the national gold standard for sports massage therapy.

Contact Information:

Adam Cardona

Founder & CEO

Elite Healers Sports Massage

Email: info@elitehealerssportsmassage.com

Phone: (332) 239-2859

Website: www.elitehealerssportsmassage.com